CycleTrack

Trace every cycle. Understand impact. Make better decisions.

Explore CycleTrackAbout TEWO
The opportunity

Packaging is now a board-level issue.

Extended Producer Responsibility, PPWR and Digital Product Passport mandates are converging with rising ESG reporting pressure.

Brands need proof, not estimates.

Fragmented chain

Importers, distributors, points of sale, collectors and recyclers operate disconnected.

Counterfeit risk

Fraudulent packaging reuse, adulteration and code cloning create new exposure.

Limited market intelligence

The manufacturer loses visibility into where the product is sold and consumed.

No post-consumer traceability

There is no clear information about the packaging destination after consumption.

The result: less control, more risk and no integrated view of the chain.Ask for information
Our vision

Premium brands deserve more than recycling.

CycleTrack links a unique product code to each bottle’s digital identity, creating a post-consumer traceability network that connects European manufacturers with Latin American communities and recycling partners.

One connected journey. Verifiable circular economy outcomes.

The solution

One hub for the entire chain.

CycleTrack connects, coordinates and makes circular operations visible across the value chain.

Each bottle receives a unique digital identity — the foundation of its Digital Product Passport.
One connection

to access the entire network.

Local orchestration

for circular logistics.

Operational data

and real-time visibility.

The product

See CycleTrack in action.

From global tracking to ESG analytics, every screen turns circularity data into clear, verifiable decisions.

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CycleTrack home screen
01

CycleTrack home screen

Where we help

How does CycleTrack create value?

01

Financial value

Turn recovery into measurable business value.

  • Protect brand equity with a lifecycle aligned to premium positioning.
  • Create new value streams from tracked packaging recovery.
  • Improve operational efficiency through data-driven decisions.
  • Strengthen loyalty, investor confidence and market differentiation.
02

Compliance

Move from reactive reporting to informed action.

  • Monitor PPWR, EPR schemes and evolving sustainability requirements.
  • Identify packaging risks before they impact the business.
  • Provide traceability across the lifecycle, from production to recovery.
  • Support environmental, financial and regulatory decisions with evidence.
03

Social impact

Connect every participant in the circular ecosystem.

  • Transform premium packaging from waste into a circular asset.
  • Reconnect consumers with the brand story beyond consumption.
  • Connect brands, consumers, collectors and recyclers.
  • Support local circular economies through visibility and incentives.
CycleTrack

The future of premium packaging is circular.

Trace the journey. Prove the impact. Build lasting value.

Request a demo